Season 1 / Episode 10

Horse Business Marketing That Actually Works with Denise Alvarez (Part 2)

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About Our Guest:

Denise Alvarez

Owner at Stormlily Marketing

Denise Alvarez is the founder of Stormlily Marketing, an equine marketing coach, speaker, and host of the How to Market Your Horse Business Podcast. After more than 20 years in marketing, Denise helps horse professionals build sustainable businesses through authentic marketing strategies that attract the right clients without feeling pushy or salesy. A lifelong horsewoman based in Springfield, Missouri, Denise specializes in helping trainers, instructors, clinicians, and other equine entrepreneurs clarify their messaging, simplify their marketing, and create systems that support long-term business growth. Through one-on-one coaching, practical resources, and her podcast, she empowers horse professionals to market with confidence while staying true to their values. Learn more at https://www.stormlilymarketing.com.

Listen

Marketing your horse business doesn’t have to feel overwhelming – or salesy.

In this second conversation on the Equine Business Edge Podcast, Jamie Birch welcomes back equine marketing coach Denise Alvarez for an in-depth discussion about the marketing strategies that actually help horse professionals grow sustainable businesses.

After sharing his own experience using Denise’s Clarity Coaching service to improve a sales funnel, Jamie and Denise dive into practical topics including email marketing, lead magnets, marketing funnels, customer experience, automation, storytelling, referrals, events, and building systems that save time while attracting more ideal clients.

Whether you’re a horse trainer, riding instructor, clinician, photographer, saddle fitter, bodyworker, or any other equine entrepreneur, this episode is packed with practical marketing advice you can implement immediately.

In This Episode

You’ll learn:

Why every horse business owner needs outside feedback on their marketing
How to create marketing that sounds like your voice, not AI
Why email marketing continues to outperform social media for conversions
The importance of owning your audience instead of relying on social platforms
What makes a great lead magnet
How marketing funnels move prospects toward becoming paying clients
The seven lead sources every horse professional should understand
How podcast guest appearances can grow your business
Why storytelling is one of the most effective marketing tools available
Creating a client experience that builds trust before the first lesson
Simple automation ideas that save hours every week
How better systems can increase the value clients perceive in your business

Episode Timestamps

00:00 – Welcome back! Jamie shares his experience using Denise’s Clarity Coaching service.

10:05 – Foundational marketing strategies every horse professional should start with.

11:15 – Why your email list is still your most valuable marketing asset.

15:03 – Email marketing vs. social media: does email still work?

17:15 – Why you need to own your audience instead of depending on social media.

22:42 – Marketing funnels explained simply.

24:24 – Creating lead magnets that attract quality clients.

29:16 – The seven lead sources every horse business should use.

32:03 – Advertising, SEO, podcast guesting, and referrals.

34:23 – How to pitch yourself as a podcast guest.

40:41 – Events and clinics as powerful marketing opportunities.

44:55 – Storytelling that naturally attracts ideal clients.

52:34 – CRM systems and organizing client communication.

58:43 – Automation that saves time without sacrificing personal service.

1:00:19 – Creating a premium customer experience through systems.

1:06:24 – How to work with Denise Alvarez.

Resources Mentioned

Connect with Denise Alvarez

About Equine Business Edge

The Equine Business Edge Podcast helps horse professionals build stronger, more profitable businesses through practical conversations with industry leaders and successful entrepreneurs.

Hosted by Jamie Birch, each episode explores marketing, systems, leadership, technology, business growth, and new ways horse professionals can create sustainable income while serving more clients.

Learn More About Equine RevShare

Horse professionals recommend products every day.

With Equine RevShare, trainers, instructors, clinicians, and other equine professionals can earn commissions on the products they already recommend to clients—all from one simple platform.

If you enjoyed this episode, be sure to subscribe to the Equine Business Edge Podcast on YouTube, Spotify, Apple Podcasts, or wherever you listen to podcasts. New episodes are released regularly featuring leading voices from across the horse industry.